Amber

Pop Visual

Things we did
Brand Design
Webflow Development
AI Prompting
Client
Amber
Year
2025
Live website
Visit website
From human pace to structural elegance, the entire experience flows with intention. We created a modular system that feels effortless, soft, and present. This is more than a yoga website — it’s an ecosystem for growth.
Mobile experience
Crafting Elements

Users can browse classes by day or type. Each class page features clear descriptions, session times, and optional links to booking platforms like Booksy or Calendly. A dedicated CMS collection helps promote your seasonal retreats, workshops, or special events — fully filterable, with dates, pricing, and optional photo galleries.

branding

Hollow carries a distinct softness — but it’s not fragile. The brand system was built to hold space: generous white space, earthy typography, and color tones that feel like early morning sun on wood floors. We selected type and spacing not just for legibility, but for stillness. It’s a calm aesthetic with structural bones underneath — ready to scale, ready to breathe.

The visual identity isn’t loud or trendy — it’s rooted. Inspired by breath-led movement, Hollow’s visuals are slow, intentional, and warm. Everything was designed to make people feel: safe, open, grounded. Even when the site grows — adding shop pages, retreats, classes — the identity holds. It doesn’t break. It adapts.

Use this section to highlight performance, traction, or proof.
+42%
New class bookings (first 60 days)
3x
Longer average time on site

Hollow carries a distinct softness — but it’s not fragile.

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“Booking sessions is so much easier now. Our students actually comment on the vibe.”
Magdalena Czakryńska
Founder at Hollow
Navigation Explorations
Mobile Design

Designing for mobile wasn’t an afterthought — it was a starting point. We crafted every element of Hollow™ with the mobile user in mind, from smooth spacing and tap targets to how information unfolds on scroll. The layout adjusts like breathwork: gently, intuitively, and without noise. Everything feels natural, readable, and fluid — like your fingers already know where to go.

Even animations and transitions were tuned to slower, calmer rhythms. On smaller screens, Hollow isn’t just responsive — it’s meditative. The schedule remains accessible with a thumb, the retreat cards stack softly, and all buttons feel like soft stones under your fingertips. This isn’t just mobile-friendly. It’s mobile-honest.